Position: Brand Account Manager
Duties and responsibilities:
Identify and build relationships with like-minded brands, their distributors, manufacturers, and retailers who intend to venture into e-commerce channels.
Develop and oversee the strategic plan, and associated campaigns for how we can enhance brand presence or market penetration online.
Implement frameworks, coaching and guidance to Brands’ activities including organising campaigns, product launches and business events.
Act as the key liaison with brand partners (Sales, marketing or e-commerce) with responsibilities that include:
- Lead development of online/e-commerce strategy with superior and brand. Identify potential marketing value, budget and ROI on all partnership
opportunities in support of business goals.
- Responsible for driving assortment growth especially long tail SKUs across all categories and also the operation aspect of stock availability prior to
- Develop effective and comprehensive content with brands ideal for enhancing conversion rate onsite.
- Identify potential growth opportunity across e-commerce ecosystem, enabling brand to easily kick start multi-channel selling.
Manage a team of brand executive and business analyst – Ability to define analytic insight for brand that will help evaluate areas of improvements and
new opportunities for growth.
Also to guide the team in from a data driven approach.
Prepare regular analytical reports including campaign performance reports and recommendations for improvement as well as attend meetings with Brands
to ensure target achievement.
Degree or higher in marketing, business, finance and any related fields.
At least 3 – 5 years of working experience in related field of work.
Diverse skill set that includes the ability to conceptualise, quantify, communicate and implement strategic marketing /media partnerships
Strong relationship management, planning, negotiation, communication and analytical skills.
Strategic and analytical thinker with the ability to fully understand brand strategy and strategically growth opportunities. Well versed in promotion
strategies and tactics.
Solution-orientated approach to problem solving; ability to pivot conversations and recommend creative solutions.
Proficiency in Microsoft Office solution, any e-commerce/web solutions (as user).
Knowledge in analytical solutions (eg: Google Analytics etc) would be an added advantage.
Relentlessly driven with an entrepreneurial spirit. Work Hard Play Hard attitude.