Position: PR & Communications Strategist

Duties and responsibilities:

  • Being the key advisor to the team and organization on all key initiatives revolving around brand building for Momentum Commerce and also to other brands within our portfolio

  • Lead and drive strategies for implementation and optimisation of social campaigns typically at Facebook, Instagram, LinkedIn, Tik Tok and many other upcoming channels

  • Identify and develop channel framework leveraging on latest trends and technologies, ensuring the business is at the fore-front of the industry

  • Identify and analyze VOC/user sentiments utilising social listening tools to understand the tone and manner, defining content driven campaigns using these insights

  • Develop and implement marketing & PR strategies across different businesses aimed at maximising visibility, ensuring an integrated view as well as ensuring consistent execution aligned to the brand

  • Identify new media trends and opportunities that will be beneficial to the business context as well as specify to the campaign 

  • Responsible for promotional activities incl. participation in marketing events & conferences; planning and execution of media related activities such as press luncheons & media interviews

  • Collaboration with marketing & PR teams of Momentum Commerce portfolio brands and strategic partners for joint press releases, -conferences & -events

  • Analyse and measure performance of the brand/PR programs

  • Foster and maintain relationships with influencers, communities, agencies, government and media 

Requirements:

  • Min 3 years of PR and partnerships experience managing wide-array of projects in integrated communications and PR related events. Experience in handling e-commerce related portfolio would be an added advantage

  • Bachelor's Degree in Marketing, PR, Mass Communications, Business or equivalent

  • Solid marketing planning and brand management experience

  • Interest and experience in both the B2B and B2C Comms

  • Creative and strong writing skills

  • Familiar with social listening/analytics and publishing tools

  • Highly motivated individuals driven to make changes and accepting new challenges

  • Excellent team player and enjoys working in a fast-paced environment